In the News 2007

Schick Canada has retained Paradigm Public Relations as its public relations partner

TORONTO, ON, November 21, 2007—Schick Canada has retained Paradigm Public Relations as its public relations partner.

“Schick Canada is an industry leader and has a great history of allowing its agencies the creative freedom to develop truly innovative campaigns,” said Tracey Bochner, President, Paradigm Public Relations. “We are very happy to have such a respected brand on our growing client roster.”

The first project Paradigm is working on for Schick is the media relations for the Schick Quattro for Women Booby Booth in support of Rethink Breast Cancer, which was introduced in October at L’Oreal Fashion Week. Developed and managed by BOOM Marketing, this initiative is designed to create the largest piece of interactive art on the web. Paradigm will be executing a national communications campaign when the Booby Wall web site is launched in January.

Paradigm Public Relations (www.paradigmpr.ca) is a Toronto-based, full-service agency specializing in brand marketing communications, corporate communications, issues management and media relations measurement. The agency opened its doors in August 2007 and its clients include Jamieson Laboratories and Ride for Karen.

For more information:
Tracey Bochner, APR
Paradigm Public Relations
416.203.2223
tbochner@paradigmpr.ca

A new PR paradigm: Paradigm Public Relations opens in Toronto

TORONTO, ON, August 1, 2007—Paradigm Public Relations Inc., an independent, full-service public relations agency based in Toronto, officially opens its doors today.

The agency’s principals, Tracey Bochner, APR, president and Michael Abbass, vice president, have started Paradigm out of a desire to combine big agency thinking with small agency client service--and a focus on delivering measurable results.

“Paradigm is a fresh, new company with seasoned leadership,” said Tracey Bochner, APR, president. “We have close to 30 years of combined, award winning experience in brand marketing communications, corporate communications, issues management and media relations measurement.”

Bochner and Abbass were most recently on the senior management teams at other public relations agencies, APEX Public Relations and Strategic Objectives respectively.  They previously managed communications campaigns for some of Canada’s largest companies and brands including Cadbury, Coca-Cola, Jamieson Laboratories, Kao Brands (Jergens, Biore, John Frieda), Kraft Canada, Molson and others.

Committed to furthering accountability practices in the public relations industry, both Bochner and Abbass are founding members of the Canadian Public Relations Society’s (CPRS) Measurement Committee.  This committee created the Media Relations Rating Points system, the new standard for editorial media measurement in Canada.  Bochner was recently awarded the CPRS Lamp of Service Award for her role in developing and promoting the MRP system.  She was also named the 2004 PR Professional of the Year by CPRS (Toronto).

“Good measurement practice is central to our business,” said Bochner.  “We are committed to being accountable—to ensuring the work we do for our clients is consistently measured and evaluated against business objectives.”

Paradigm Public Relations (www.paradigmpr.ca) is Toronto-based, full-service agency specializing in brand marketing communications, corporate communications, issues management and media relations measurement.

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For more information:
Tracey Bochner, APR
Paradigm Public Relations
416.203.2223
tbochner@paradigmpr.ca