In the News 2008
Paradigm wins Peoples' Choice Award
New Toronto Agency wins 3 other IABC Ovation awards including Award of Excellence in Marketing Communications
TORONTO, ON, May 30, 2008 — Paradigm Public Relations, a young, growing Toronto-based PR agency, took home four awards at Thursday night’s 2008 IABC Ovation Awards gala, including the People’s Choice Award.
“We are now in our tenth month of business. Winning awards this early in our agency’s life is very exciting for us,” says Mike Abbass, vice president, Paradigm Public Relations. “This is a testament to our clients, like Schick, who have given us the freedom to execute innovative, creative campaigns for their
brands.”
The People’s Choice Award was presented to Paradigm, Real Interactive and
BOOM Marketing for the Booby Wall campaign, Are your breasts online? The launch of the Booby Wall. The campaign also received an Award of Excellence for Marketing Communications 100K and up, and an Award of Merit for Media Relations up to 50K.
Paradigm also won an Award of Merit in the Photography category for its work promoting Mill St. Barley Wine.
About Paradigm Public Relations
Paradigm Public Relations (www.paradigmpr.ca) is a Toronto-based, full-service agency specializing in brand marketing communications, corporate communications, issues management and media relations measurement. Its clients include Schick Canada, Jamieson Laboratories, AIG Travel Guard, Polar Electro Canada, TD Waterhouse, SickKids Foundation, Mill St. Brewery, Ride for
Karen and X-Design.
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For more information:
Gina Kohn
Paradigm Public Relations
416-203-2223 x223
gkohn@paradigmpr.ca
Banana Boat® and Hawaiian Tropic® select Paradigm Public Relations
For Immediate Release
TORONTO, ON, April 25, 2008 — Paradigm Public Relations is feeling hot, hot, hot! Banana Boat® and Hawaiian Tropic® have retained the young, growing Toronto-based agency as their public relations partner for 2008.
“We are thrilled to be working with Hawaiian Tropic and Banana Boat—two iconic, leading brands,” says Mike Abbass, Vice President, Paradigm Public Relations. “We look forward to helping them communicate their great brand attributes and the importance of sun protection to Canadians.”
Paradigm has begun working on campaigns for both brands. The programs include national media relations and sponsorship promotions.
About Paradigm Public Relations
Paradigm Public Relations (www.paradigmpr.ca) is a Toronto-based, full-service agency specializing in brand marketing communications, corporate communications, issues management and media relations measurement. Its clients include Schick Canada, Jamieson Laboratories, AIG Travel Guard, Polar Electro Canada, TD Waterhouse, SickKids Foundation, Mill St. Brewery, Ride for Karen and X-Design.
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For more information:
Michael Abbass
Paradigm Public Relations
416-203-2223 x224
mabbass@paradigmpr.ca
Paradigm Public Relations off and running with Polar
TORONTO, ON, April 17, 2008 —Polar Electro Canada, the leading manufacturer of heart rate monitors for physical activity, has retained Paradigm Public Relations as its public relations partner for 2008.
“We chose Paradigm Public Relations because the team demonstrated that they truly understood our vision for the Polar brand” says Brigitte Boucher-Sills, Brand Marketing Manager, Polar Electro Canada. “Paradigm brings a great combination of strategic thinking, sports communications experience and media relations expertise to our business.”
Paradigm has begun working on a variety of initiatives for the Polar line of heart rate monitors including media relations, product placement and promotions.
About Polar Electro Canada
Polar Electro Canada Inc. provides innovative, personal technology solutions that help improve people’s quality of life through physical activity. Headquartered in Lachine, Quebec, Polar Electro Canada is a wholly-owned subsidiary of Finland-based Polar Electro OY, which invented the first ECG accurate wireless heart rate monitor, under the Polar name in 1977 as a training tool for the Finnish National Cross-Country Ski Team.
About Paradigm Public Relations
Paradigm Public Relations is a Toronto-based, full-service agency specializing in brand marketing communications, corporate communications, issues management and media relations measurement. Its clients include AIG Travel Guard, Banana Boat, Hawaiian Tropic, Jamieson Laboratories, Mill St. Brewery and Schick Canada.
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For more information:
Tracey Bochner
Paradigm Public Relations
416-203-2223 x223
tbochner@paradigmpr.ca
AIG Travel Guard - Media Release
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ARE YOU COVERED FOR TRIPS AND BREAKS? Public awareness campaign dispels travel insurance myths TORONTO, ON, FEBRUARY 27, 2008 – The sun doesn't shine on every vacation. Unfortunately, most Canadians only discover the limitations of their credit card or workplace insurance coverage when it’s too late. Get the facts on travel insurance at the new Truth About Travel Insurance public information website for Canadian travellers: www.truthabouttravelinsurance.ca. “The Truth About Travel Insurance public awareness campaign was created to help Canadians make informed decisions when choosing a travel insurance policy,” says Nathan LaFayette, director of operations, AIG Travel Guard Canada. “Too many people find out the hard way that their provincial health insurance or travel insurance provided through their credit card doesn’t cover them for what they need.” Many Canadians believe that their credit cards, employee benefit plans or the provincial government protect them fully on trips outside of Canada, but that is often not the case. The Canadian government recommends travellers purchase private health insurance when they leave the country because of the potentially high costs of foreign hospital care*. In fact, a one day stay in an American hospital can cost as much as $4,000 while provincial health insurance covers only a fraction of that amount. For example, Ontario’s OHIP (Ontario Health Insurance Plan) only covers up to $400 per day in international medical expenses, while BC’s Medical Services Plan covers just $75 per day. As well, the travel accident insurance available on credit cards does not typically cover illness and workplace insurance plans do not compensate for lost baggage or trip cancellation. “We hope that Canadian travellers will take advantage of the website and use it to help them choose an appropriate travel insurance policy for their next trip,” says LaFayette. “With heightened airport security, increased travel delays and missing baggage causing headaches for travellers, it is more important than ever to ensure you have the right kind of travel insurance for your specific travel needs.” Developed by AIG Travel Guard Canada as a public service site, The Truth About Travel Insurance website provides facts about what to look for in a travel insurance policy, comparisons of different policies, as well as real-life “it happened to me” scenarios from travellers. About AIG Travel Guard Canada: # # #
For further information, please contact: * Health Canada, Canada Health Act Division: http://www.hc-sc.gc.ca/hcs-sss/medi-assur/res/faq_e.html#11 AIG Travel Guard Canada insurance is underwritten by American Home Assurance Company, Canada Branch, with its principal place of business at 145 Wellington Street West, Toronto, Ontario, Canada, M5J 1H8. American Home Assurance Company is a member company of American International Group, Inc. The description herein is a summary only. It does not include all terms, conditions and exclusions of the policies described. Please refer to the actual policies for compete details of coverage and exclusions.
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Truth About Travel Insurance News Release
The Truth About Travel Insurance