In the News 2009
- January 6
- January 11
- March 27
- March 31
- May 19
- May 20
- June 10
- July 13
- October 5
- October 23
- November 6
- December 14
PokerStars.net deals Paradigm Public Relations a winning hand
TORONTO, ON, January 6, 2009 — PokerStars.net, the world’s largest online poker site, has retained Paradigm Public Relations as its Canadian public relations agency.
“After an extensive search of Canadian PR agencies, we chose Paradigm Public Relations because the agency strongly demonstrated its strategic thinking, creativity and enthusiasm for our business,” says Geoff Fardy, Country Manager for PokerStars.net. “Paradigm’s expertise in brand marketing communications and its ability to deliver a full suite of services, from sponsorship management to media relations, makes it an ideal partner for us.”
Paradigm will manage a variety of activities for PokerStars.net including sponsorship negotiations, media relations campaigns and event management.
About www.pokerstars.net:
PokerStars is the world’s largest poker room with over 16 million members worldwide, and more free-to-play tables than any other site. At PokerStars.net players learn how to play, and practice poker skills for free. As the premier destination for the top players, with numerous tournaments running every day, PokerStars is renowned for offering the best software and security in the online poker world.
PokerStars:
-
Has dealt over 23 billion hands
-
Has run more than 100 million poker tournaments
-
Have had over 213,000 simultaneous players, and entered the Guinness Book of World Records as the first and only poker website to reach the 160,000 simultaneous players mark
PokerStars is the official sponsor of the European Poker Tour (www.ept.com), PokerStars Caribbean Adventure, Latin American Poker Tour (www.lapt.com), Asia Pacific Poker Tour (www.appt.com) and The World Cup of Poker.
PokerStars is the home of Team PokerStars Pro, a group of 29 veteran and up-and-coming players from around the world who play online at PokerStars and are sponsored by the site in international tournaments around the world. For more information please visit www.pokerstars.net.
About Paradigm Public Relations
Paradigm Public Relations (www.paradigmpr.ca) is a Toronto-based, full-service agency specializing in brand marketing communications, corporate communications, issues management and media relations measurement. Its clients include Energizer Personal Care (Banana Boat, Hawaiian Tropic, Playtex and Schick), Molson, TD Bank Financial Group and Travel Guard.
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For more information:
Tracey Bochner
Paradigm Public Relations
416-203-2223 x223
tbochner@paradigmpr.ca
CANADIAN POORYA NAZARI WINS $3 MILLION AT POKERSTARS CARIBBEAN ADVENTURE
Atlantis, Paradise Island, Bahamas - January 11, 2009 -Poorya Nazari from Toronto, Canada, turned $700 into $3 million when he won the sixth PokerStars Caribbean Adventure.
The 22 year-old biochemistry graduate won his seat on PokerStars in a $33 triple turbo rebuy tournament, investing only $700 to win his trip to the Caribbean and a seat in the PCA ‘Festival of Poker’ main event. He was one of 1,347 entrants in the $10k no limit hold 'em event - a number that smashed all records for a poker tournament held outside the United States and created a total prize pool of more than $12.5 million.
Nazari, who graduated last month, admitted he was stunned by the win – one of the biggest sporting prizes in the world. He said: “It was only today that I started thinking about winning. At one point yesterday I was down to virtually nothing but I got off to a good start today and at that point I thought I might have a shot.” Nazari, who has never been to Europe, has also a won a seat in the EPT Grand Final which takes place in Monte Carlo, April 28 - May 3.
To see more of the PCA tournament please click here http://www.pokerstars.tv/channels/66296/movies/show.html?video_construct_id=6317
The record field at this year’s PCA included 1,059 PokerStars players, of whom 746, including Nazari, had won their seats online with PokerStars.
Team PokerStars Pro Alexandre Gomes made the final table but was knocked out in fourth place, earning $750,000. Among the stars in the tournament were German tennis legend and PokerStars Ambassador Boris Becker as well as 26 Team PokerStars Pros. The roll call of top players included last year’s PCA champion Bertrand “ElkY” Grospellier, former world champions Joe Hachem, Greg Raymer and Chris Moneymaker, the multiple bracelet winner Daniel Negreanu and sponsored PokerStars player Peter Eastgate, who became the youngest ever WSOP world champion when he won $9 million in November. Other stars who took part included Phil Ivey, Gus Hansen, Chris Ferguson, Antonio Esfandiari and Eli Elezra.
The Team PokerStars Pros Vicky Coren, Barry Greenstein, Marcin Horecki and Tom McEvoy also cashed in the main event, alongside sponsored players Kathy Liebert - 12th for $120,000 - and PokerStars Six players Ylon Schwartz and Eastgate.
Also sponsored into the event were PokerStars Six players Ivan Demidov, Darus Suharto and Dennis Philips as well as the Norwegian star Johnny Lodden, the American baseball legend Orel Hershiser and the Brazilian Indy stock car racer Gualter Salles.
Team PokerStars Pros had a great week during the PCA ‘Festival of Poker’ with Grospellier, last year’s PCA champion, taking home $433,000 for winning the $25,000 PCA High Roller event and Hevad Khan winning the $2,000 side event for $200,000. Eastgate followed up his cash in the main event by winning the $5,000 event for $343,000.
Other events this week included the Battleship tournament, won by Bahbak "bigredAK" Oboodifor a $44,800 first prize, and the finals of the World Cup of Poker, won by Germany.
John Duthie, the Executive Producer of the PokerStars.com European Poker Tour, said: “The PCA is the first major poker event on the hectic 2009 poker calendar and the recent worldwide financial crisis did nothing to deter more than 1,300 people entering the $10,000 buy-in main event that smashed all records for a poker tournament outside of the States.”
Final table/payouts:
|
Name |
Country |
PokerStars status |
$ |
1st |
Poorya Nazari |
Canada |
PokerStars Qualifier |
3,000,000 |
2nd |
Tony Gregg |
USA |
PokerStars Player |
1,700,000 |
3rd |
Benny Spindler |
Germany |
PokerStars Player |
1,100,000 |
4th |
Alexandre Gomes |
Brazil |
Team PokerStars Pro |
750,000 |
5th |
Pieter Tielen |
Holland |
PokerStars Qualifier |
550,000 |
6th |
Dustin Dirksen |
USA |
PokerStars Supernova Elite |
400,000 |
7th |
Daniel Heimiller |
USA |
|
300,000 |
8th |
Kevin Saul |
USA |
PokerStars Qualifier |
234,000 |
For more information and a full schedule of PokerStars’ tournaments, go to: http://www.pokerstars.com/poker/tournaments/schedule/
About www.pokerstars.net:
PokerStars is the world’s largest poker room with over 16 million members worldwide, and more free-to-play tables than any other site. At PokerStars.net players learn how to play, and practice poker skills for free. As the premier destination for the top players, with numerous tournaments running every day, PokerStars is renowned for offering the best software and security in the online poker world.
PokerStars:
Has dealt over 23 billion hands
Has run more than 100 million poker tournaments
Have had over 213,000 simultaneous players, and entered the Guinness Book
of World Records as the first and only poker website to reach the 160,000 simultaneous
players mark
PokerStars is the official sponsor of the: European Poker Tour (www.ept.com), PokerStars Caribbean Adventure, Latin American Poker Tour (www.lapt.com), Asia Pacific Poker Tour (www.appt.com) and The World Cup of Poker.
PokerStars is the home of Team PokerStars Pro, a group of 29 veteran and up-and-coming players from around the world who play online at PokerStars and are sponsored by the site in international tournaments around the world. For more information please visit www.pokerstars.net.
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For further information on PokerStars.net please contact:
Anne Locke
Paradigm Public Relations
416-203-2223 x 225
alocke@paradigmpr.ca
A natural fit: Newman's Own retains Paradigm Public Relations
TORONTO, ON, March 27, 2009 — Newman’s Own, the iconic, premium food company founded by Paul Newman, has retained Paradigm Public Relations as its Canadian public relations agency. In Canada, Newman’s Own offers all-natural salad dressings, salsa and pasta sauces, with after-tax profits from Canadian sales donated to charities in Canada.
“Paradigm’s non-profit communications expertise married with its team’s experience in food and beverage public relations made it a clear choice to be our public relations agency in Canada,” says Mark Tilley, Director of Sales, Newman’s Own.
Paradigm will manage Canadian communications activities for Newman’s Own Inc. which will include seasonal media relations campaigns and promotions focused on the Newman’s Own line of salad dressings.
About Newman’s Own Inc.:
Newman’s Own, Inc., founded on a lark by Paul Newman and his buddy A.E. Hotchner in 1982, is now a leading (and growing) premium food company that offers a variety of delicious all-natural salad dressing products, including Newman’s Own Oil & Vinegar Dressing, Newman’s Own Family Recipe Italian Dressing, Newman’s Own Balsamic Vinaigrette, and Newman’s Own Parmesan & Roasted Garlic Dressing. Based in Westport, Connecticut, the charitable mission of Newman’s Own is expressed in its Company motto: “Shameless exploitation in pursuit of the Common Good.” Newman's Own Foundation continues Paul Newman’s commitment to donate all profits to charity. More than $250 million has been given to thousands of charities since 1982. Visit www.newmansown.com for more information on Newman’s Own Inc.
About Paradigm Public Relations
Paradigm Public Relations (www.paradigmpr.ca) is a Toronto-based, full-service agency specializing in brand marketing communications, corporate communications, issues management and media relations measurement. Its clients include Energizer Personal Care (Banana Boat, Hawaiian Tropic and Schick), Molson, PokerStars.net, TD Bank Financial Group and Travel Guard.
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For more information:
Jennifer Meneses
Paradigm Public Relations
416-203-2223 x 230
jmeneses@paradigmpr.ca
Save the economy, show some leg
Schick® Quattro for Women® encourages women to help boost the economy by raising their hemlines
TORONTO, ON, March 31, 2009 – How can Canadian women help boost the economy? By investing in a cute mini. Hemlines rose in the Roaring 20s with the rising stock prices. The 1930s market crash fashion featured long skirts. And miniskirts flooded the runways during the economic boom in the 80s.
In the midst of the current economic downturn, Schick Quattro for Women is encouraging women to raise their hemlines! History suggests that as skirt lengths rise, so does the stock market.
“There is historical data that demonstrates a strong correlation between skirt length and the strength of the economy,” says Wolfgang Klein, Senior Investment Advisor, Canaccord Capital. “Longer skirts are in fashion during a bear market, and during economic booms the mini is always in style.”
The Schick Index
American Economist George Taylor first coined the term “hemline theory” in the 1920s,* to illustrate the relationship between hemlines and stock market performance. Schick Quattro for Women has created The Schick Index, a historical timeline showing that, throughout history, there has been a correlation between skirt lengths and the strength of the economy.
1930s, 40s and 50s
In the 1920s, the stock market and women’s hemlines were on the rise. The 1929 market crash featured more modest fashions and the below-the-knee style skirt carried through to the Forties and Fifties.
60s and 70s
The economic growth of the Sixties saw young women parading the streets in fashion forward mini skirts, freeing their legs for dancing and twisting. Yet when the Seventies rolled in with high inflation, billowing hippie-style skirts became a wardrobe must.
80s, 90s and today
Confident and successful women lead the way through the prosperous Eighties and Nineties in power skirts, with a brief period when hemlines lengthened during the 1987 market crash. Clothing designers in 2008 reintroduced the bohemian-style skirt…did that trigger a recession?
“Does the fashion trend historically lead or indicate the market performance? That is up for debate,” says Giselle Smejda, Brand Manager, Schick Quattro for Women. “But, can Canadian women affect the stock market by letting fashion lead the trend? It certainly can’t hurt to try!”
Free Your Skin™
Breaking out the miniskirt in support of the economy means showing some smooth and sexy skin. The Schick Quattro for Women razor has four blades and conditioning strips with aloe and skin-caring vitamins, to get the silkiest legs possible. Its pivoting head and multiple grip points hug individual curves. The no-slip grip and metal handle make every shave comfortable, even in the steamiest of showers. The Schick Quattro for Women razor retails for approximately $11.99.
About Schick Canada
Schick Canada, a division of Energizer Canada Inc., is a leading manufacturer of high performance razors for men and women. Committed to the development of shaving technology and innovation, Schick Canada has launched some of the most successful razors in the market including Xtreme 3, the first three-bladed disposable, Intuition, the first razor to provide a one step shave and Quattro, the first four-bladed system and disposable razor. For more information visit www.schick.ca.
*Nesdoly, Tracey. “Manage your micro Cellulite has nowhere to hide; Hemlines head north as markets head south, another clue our world has become unmoored.” Toronto Star 25 Oct. 2008: L01.
Moustakas, Irene. "Economic Theory: 'The Hemline Index" Loans by Irene. 19 Aug. 2008. 9 Mar. 2009
Time.com. "Recession Chic" Ed. Kate Betts. 27 Mar. 9 Mar. 2009
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For more information please contact:
Gina Kohn
Paradigm Public Relations
416-203-2223 x222
gkohn@paradigmpr.ca
Want Canadian kids to be more active? It’s a matter of heart
- Hamilton school proves it is possible to dramatically improve fitness levels with the use of heart rate monitors -
Lachine, QC, May 19, 2009 – Imagine if kids weren’t concerned about getting out of gym class, but instead with what they can get out of gym class? With increasing inactivity among Canadian children being one of the leading causes of childhood obesity*, it is more important than ever to inspire kids to get moving. But how do you motivate kids to get off the couch? As one extraordinary phys-ed teacher and his class demonstrated, it is all a matter of heart.
Former CFL player Mark Verbeek, a teacher at Gatestone Elementary in Hamilton, Ontario, has implemented a phys-ed program that has resulted in better participation from students, higher attendance rates and increased participation in extra-curricular sports. His program focuses on motivating students to be more active by having them understand their body and their potential, particularly by monitoring their heart rate.
“The use of heart rate monitors levels the playing field for students because they are evaluated on their individual performance, not on how they rank in the class,” says Mark Verbeek, fitness and wellness teacher/coordinator, Gatestone Elementary School. “Heart rate monitors motivate my students to perform to the best of their ability and keep them focused on achievement.”
Verbeek found that this new program eliminated one of the biggest barriers to gym class participation – the feeling that physically-average or below-average students cannot do well compared to naturally-gifted athletes. Creating a program that focuses on individual performance has shown every student that they do have potential, that they can improve and that they can set and achieve fitness goals.
“The results have been overwhelming,” says Verbeek. “I highly encourage every Canadian school to adopt this system if they truly care about the health and well-being of their students.”
Heart rate monitors help Verbeek to determine a student’s fitness level and then set achievable performance goals designed to motivate students to participate in school activity. A heart rate monitor is a receiver, worn like a wristwatch that gathers signals sent wirelessly from a comfortable transmitter strap worn around the chest. Heart rate is the most accurate measurement of a person’s intensity or exertion level. Each person has a different heart rate zone to exercise in for maximum effect, depending on such factors as age, gender and lifestyle.
Working with the Hamilton Wentworth School Board, staff, parents and the surrounding community, Verbeek designed a program to engage, motivate and encourage an active healthy lifestyle among his students. Verbeek’s program stresses the importance of physical fitness on overall education and challenges students to be healthier by incorporating the technology of Polar heart rate monitors and fitness assessment tools in phys-ed class.
“The program works for three reasons,” explains Verbeek. “First, it places value on individual physical performance, second, it tracks students’ physical progress and third, the program involves the students, staff, parents and community—a truly comprehensive approach designed to build and sustain good habits, not only for the participating students but for all of those involved.
According to the Canadian Fitness and Lifestyle Research Institute, three out of five Canadian children and youth (aged 5-17) are not active enough for optimal growth and development, and more than 80% of students are spending less than an hour a day on physical activity in school.**
“Polar is helping Canadian phys-ed teachers address the serious problem of children’s inactivity by providing a tool for measuring exertion levels,” says Brigitte Boucher-Sills, Marketing Director, Polar Electro Canada. “Mark Verbeek has done an amazing job at Gatestone and this program is now being expanded to other Hamilton-Wentworth schools. At Polar we have the resources and know-how available to implement this program in other school systems across Canada. We encourage phys-ed teachers and school boards to contact us to discuss how they can help improve the physical fitness of their students.”
About Polar Electro Canada’s E Series Heart Rate Monitors:
Polar's E Series heart rate monitors are simple enough to use with children,
yet sophisticated enough to collect crucial exercise data. Developed specifically
for phys-ed with extensive feedback from physical educators, E Series heart
rate monitors allow teachers to objectively assess student and class performance
while safely motivating students with instant feedback on a daily basis.
Heart rate monitors provide teachers with a reliable way to ensure that all
students are exercising at the right intensity because time spent in the
target heart rate zone is recorded. Incorporating heart rate monitors into
phys-ed programs enables teachers to get all students involved, regardless
of athletic ability.
The Polar technology offering includes a “TriFIT” Health Assessment which allows teachers to perform complete health and fitness assessments on individual and groups of students. As well, teachers have access to the “PE Manager” software which is a comprehensive data collection and grading tool designed specifically for PE.
About Polar Electro Canada
Polar Electro Canada Inc. provides innovative, personal technology solutions
that help improve people’s quality of life through physical activity. Headquartered
in Lachine, Quebec, Polar Electro Canada is a wholly-owned subsidiary of
Finland-based Polar Electro OY, which invented the first ECG accurate wireless
heart rate monitor, under the Polar name in 1977 as a training tool for the
Finnish National Cross-Country Ski Team.
*International Journal of Obesity: http://www.nature.com/ijo/journal/v27/n9/full/0802376a.html
** Canada’s Physical Activity Guide: Family Guide to Physical Activity for
Children
Public Health Agency of Canada
http://www.phac-aspc.gc.ca/pau-uap/paguide/child_youth/index.html
For further information please contact:
Jennifer Meneses / Carolyn Abbass
Paradigm Public Relations
416-203-2223
jmeneses@paradigmpr.ca / cabbass@paradigmpr.ca
Smooth Performance and Sharp Turns:
Schick Quattro Signs on as Sponsor for the Honda Indy Toronto
TORONTO, ON, May 20, 2009 — Schick announced today it has signed a sponsorship agreement with Andretti Green Toronto for the 2009 Honda Indy Toronto. Schick Quattro will be an associate sponsor of the Honda Indy Toronto, which will take to the streets of Toronto from July 10-12, 2009.
"Staying sharp, delivering a top performance and the best results every time – these are attributes that you find with both champion drivers and Schick Quattro Razors, making our sponsorship with the Honda Indy Toronto a natural fit," says Erik Rahner, Marketing Director Schick Canada. "We are excited to be partnering with Andretti Green, a team with a great tradition and winning history here in Toronto."
To celebrate its sponsorship, Schick Quattro is gearing up with a series of pre-race and race-week sampling, contesting and consumer activities including the most extreme ride of the summer – a giant 6 x 6 foot Razor. Schick is inviting consumers to live on the edge and Ride the Schick Razor, challenging them to hang on as it spins, flexes and pivots during race week and at the track on race weekend. Schick also encourages race fans to join the talented team of Schick Quattro estheticians and receive advice on the facial hair treatment that's best suited to your style. Put their advice to the test with the Schick Quattro razor cam - upload a picture and see what different hair treatments work for you. For more information on Schick activities visit www.schick.ca.
“We are very excited to have Schick Quattro on board as a sponsor at the 2009 Honda Indy Toronto,” says John Lopes, chief marketing officer, Andretti Green. “It’s a great fit to be associated with a company that, like us, strives for success through innovation and a commitment to excellence.”
Newman’s Own: Lights, Camera, Salad! Newman’s Own premieres salad blockbusters
TORONTO, ON, June 10, 2009 – This summer, put a new twist on dinner and a movie. Newman’s Own, the brand synonymous with premium, quality, all-natural products, is taking leafy veggies to new heights with movie-themed salads that sing. The secret to these great salads is Newman’s Own’s all-natural, no nonsense, kick in the derriere dressings, available in five delicious flavours. Created by Paul Newman and his buddy, famed playwright A.E. Hotchner, each dressing is based on the Newman’s Own principle of using top-notch ingredients that taste great—and donating all proceeds to charities worldwide.
“At Newman’s Own, salads take centre stage—the first products that Paul Newman and A.E. Hotchner created were all-natural, made-from-scratch salad dressings,” says Tom Indoe, President, Newman’s Own Inc. “In fact, the original Olive Oil & Vinegar Dressing Paul Newman created back in 1982 is still a top salad dressing world-wide. What that says to us is that consumers want great tasting, premium, all-natural products—and they also tell us that they like feeling good about the products they buy.”
Summer Salad Blockbusters
Wow them at the dinner table this summer with salads that hustle, heist and score. Newman’s Own is introducing tasty, uniquely Canadian salad recipes themed to classic Paul Newman films. Spanning Paul’s acting career, these new movie-themed salads were created by Great Cooks on Eight Chef Maggie McKeown. Premiering this season are:
- Butch Cassidy and the Sundance Kid Western Salad—featuring Newman’s Own Oil & Vinegar Dressing
- A New Kind of Love for Salad—featuring Newman’s Own Balsamic Vinaigrette
- Mr. & Mrs. Bridge Family Salad—featuring Newman’s Own Family Recipe Italian Dressing
- Hearty Slap Shot Salad—featuring Newman’s Own Caesar Dressing
- The Hustler Salad—featuring Newman’s Own Parmesan & Roasted Garlic Dressing
Newman’s Own Salad dressings:
Newman’s Own was founded on salad dressings. For years, Paul and his friend “Hotch” bottled their Olive Oil & Vinegar Dressing as gifts for friends at Christmas. In Paul Newman’s words, “the acclaim was defeaning, the repeat orders staggering.” They decided to take the dressings to the world and in 1982 the Newman’s Own company was born. Today in Canada, there are several Newman’s Own dressings available, including:
Newman's Own Olive Oil & Vinegar Dressing
Newman's Own Family Recipe Italian Dressing
Newman's Own Parmesan & Roasted Garlic Dressing
Newman's Own Balsamic Vinaigrette Dressing
Newman's Own Caesar Dressing
Newman’s Own salad dressings are available at Loblaws, Metro Ontario, Sobey’s Inc., Wal-Mart and Rabba Foods for a suggested retail price in the east of $4.00 for 475 mL.
The Newman’s Own story:
Best known for his acting and racing career, Paul Newman was also a foodie at heart. For years, Paul was notorious among local eateries for requesting ingredients from the chef to make his own dressing from scratch. The quest to become a dressing connoisseur was driven for not only a love of great-tasting dressing but for a love of including only the freshest and finest ingredients.
Along with A.E. Hotchner, Paul decided to bottle their own unique dressing as gifts for local neighbours. And so, as they say, a dressing was born! The idea quickly flourished into a highly-respected premium food company. As demand increased, and they teetered on success, Paul decided to donate the profits to worthy causes. This concept is represented in the company motto: Shameless exploitation in pursuit of the common good.
Paul was quick to attest to the role that luck plays in everyone’s life and used his fame to help those less fortunate. In Paul’s words: “I wanted to acknowledge luck; the chance and benevolence of it in my life, and the brutality of it in the lives of others, who might not be allowed the good fortune of a lifetime to correct it.”
About Newman’s Own:
Newman’s Own, Inc., founded on a lark by Paul Newman and his buddy A.E. Hotchner in 1982, is now (to our own surprise!), a leading (and growing) premium food company that offers more than 175 varieties of delicious all-natural food and beverage products, developed and approved by Paul Newman himself.
Today, Newman’s Own range of products are best sellers around the world, with royalties and profits after taxes from the sales of these products continuing to go to charities via the Newman’s Own Foundation. Thousands of charities around the world have benefited from the venture—to date Paul Newman and the Newman’s Own Foundation have donated more than $265 million to charities in the U.S., Canada and around the world.
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For further information, to arrange an interview or for more recipes and images, please contact:
Jennifer Meneses/Gina Kohn
Paradigm Public Relations
416.203.2223
jmeneses@paradigmpr.ca/gkohn@paradigmpr.ca
COLGATE MAXFRESH*
COLGATE MAXFRESH* IS GIVING GANADIANS A CHANCE TO WIN THE TITLE OF ‘CANADA’S FRESHEST DANCER’ AND $10,000 PRIZE
Colgate* wants Canadians to GET FRESH! and Dance for a big pay off!
TORONTO, ON, July 13, 2009 – Pull out your freshest moves for a chance to become Canada’s Freshest Dancer and win $10,000 cash. Dance has never been hotter in Canada! Old school moves, new wave dance craze or steps so fresh they haven’t been named yet are popping up online, on TV and in the clubs. With new styles developing every day, Colgate MaxFresh* is searching for the coolest, most exciting dancers this summer through the GET FRESH! and Dance contest online at www.getfreshanddance.ca.
Strut Your Stuff and Enter the Contest
Entering is easier than mastering ballroom dancing. Simply visit www.getfreshanddance.ca before August 17th and click through to the upload section. Download one of the songs from the MaxFresh* playlist and create a 30 second dance video to it, worthy of the public’s vote. Canadians will cast their votes based on overall performance, creativity and originality, enthusiasm and technique. Ultimately, five dance finalists will be chosen and brought to Toronto in September to compete for $10,000 in the ultimate dance-off as judged by a panel of top dance aficionados including Canadian recording artist, Shawn Desman.
“With new styles breaking by the minute, dance is so popular that we can’t take our eyes off the cool new moves! Those fresh, fun steps are why we’re searching for Canada’s Freshest Dancer,” says Andrea Nickel, Brand Manager, Colgate MaxFresh*. “Canadians love to dance - here’s their chance to show Canada their best moves. Go to the website to see what all the buzz is about and to vote.”
Keep on Dancing for More Chances to Win
Contestants can enter up to six dance videos per week. They can earn votes by spreading the word about their entry to friends. Just for voting on the fresh moves, friends can win, too! Voters are entered into the draw for a chance to win one of five iPod Nanos. Everyone can vote once per day, as many days as they like (and, yes, dancers can vote for themselves).
“Confidence, fun and, of course, total freshness are all traits that will come out as we search for the freshest dance,” says Nickel. “These are also traits that Colgate MaxFresh* exemplifies, so it’s only fitting that we’d be searching for Canada’s Freshest Dancer this summer. The moves and the contest will make you smile.”
Freshest Playlist This Summer
By logging on to www.getfreshanddance.ca, Canadians can not only check out some spectacular dance moves and vote for their favorites, but there are even free downloads of this summer’s hottest tracks from cool Canadian artists, such as Shawn Desman and TRISH with her soon-to-be hit, ‘Mannequin.’
Let’s Get it Started…
To kick off the search for Canada’s Freshest Dancer, Colgate MaxFresh* is hosting a rockin’ party at Tattoo Rock Parlour in Toronto on July 17th at 6:30 p.m. Everyone is welcome to get into the groove at the official contest launch party featuring new music, the hottest Canadian talent, refreshments, swag and the perfect chance to record a submission video. On top of that, Shawn Desman will be on hand to treat party goers to the world premiere of his new single, initially exclusive to the www.getfreshanddance.ca site. Check out www.getfreshanddance.ca for more details.
About Colgate-Palmolive Company
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Ajax, Axion, Soupline, and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet pet foods. For more information about Colgate's global business, visit the Company's website at www.colgate.com.
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For more information about the Colgate MaxFresh* GET FRESH! and Dance contest please visit www.getfreshanddance.ca, or contact:
Anne Locke
Paradigm Public Relations
416-203-2223 x 225
alocke@paradigmpr.ca
Colgate-Palmolive Canada Inc. *TM Reg’d/M.D.
New Molson Canadian 67 Weighs In as Canada’s Lowest Calorie Beer
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Custom brewing process yields a hybrid light beer that combines flavour with lightness TORONTO, ON, October 5th, 2009 – Just because you’re living an active lifestyle doesn’t mean you have to give up beer. Molson has introduced Molson Canadian 67, a great tasting specially brewed light beer with only 67 calories per bottle – making it the lowest calorie beer in Canada. That’s about half the calories of a glass of wine or a single mixed drink and one-third fewer calories than light beer. “As more health-oriented Canadians take a calorie-conscious approach to their eating habits, they now have a beer choice that fits with this lifestyle,” says Stephanie DeSutter, Senior Brand Manager, Molson Canadian. “Molson Canadian 67 lets men and women enjoy a great tasting beer with a calorie count they can feel good about.” Education around calorie consumption is becoming increasingly important to Canadians. According to a recent independent sample of nearly 2,000 light beer drinkers across Canada conducted by Molson Coors Canada, 61 per cent of consumers said that calories are an important consideration to them when it comes to choosing alcoholic beverages. However, only 39 per cent said that they always or sometimes know what the calorie content is of the beer that they consume. With only 67 calories, here’s how Molson Canadian 67 stacks up, calorie-wise, against other popular drinks:
Molson Canadian 67 is specially brewed for Canadian beer tastes by blending two-row malted barley, a touch of wheat, and a triple hopping method using four different varieties of hops. The result is a light beer with rich colour, creamy foam, and the clean flavour you expect from other light beers with only two-thirds the calories. “Molson Canadian 67 is Canada’s first hybrid light beer, combining flavour and lightness. Now Canadians can have their beer and drink it too,” says DeSutter. “Molson Canadian 67 can be an ideal partner for those that enjoy a casual beer after a run, a game or hitting the gym. Post activity or out socializing, it makes the ideal wingman.” Molson Canadian 67 is now available at select retailers and accounts across Ontario and Atlantic Canada. It will be available nationally by the end of November. Currently in Ontario, the 12-pack retails for $19.95 and the six-pack, available only at the LCBO, retails for $9.95. For more information, please visit www.MolsonCanadian67.ca About Molson Coors Canada -30- For further information, please contact: Adam Moffat |
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Not all fashion shows. Style begins before you get dressed
Schick® Quattro for Women® TrimStyle™, the hottest fashion accessory for Spring 2010
TORONTO, ON, October 23, 2009 – Schick® Quattro for Women® TrimStyle™, the
must-have accessory for Spring 2010, has arrived in Canada to help women
create their own style and feel confident and sexy. Whether they are traditionalists,
minimalists or rock a look all their own, Canadian women can now style themselves
easily, safely and with confidence thanks to the new Quattro for Women® TrimStyle™,
the first four blade razor and bikini trimmer in one.
“Style begins before you get dressed,” says Sandy Gold, beauty expert. “Women want to look, as well as feel, their best and maintaining their own unique style is one way to help boost confidence and feel sexy. Personalization and infusing your own sense of style are all the rage and Canadian women have long awaited a tool to help them achieve their desired look.”
A first of its kind, the Quattro for Women® TrimStyle™ is a four blade razor and waterproof trimmer that allows women to shave, trim and transform with the flip of a handle. So whether a woman is in favour of the traditional triangle, a boyfriend’s initials or the landing strip, they can now feel confident knowing they have the ultimate accessory to help - the Schick® Quattro for Women® TrimStyle™.
“Research shows that 82% of women 13-49 maintain their bikini area and 45%
of women 18-44 say they trim and personalize that area,” says Giselle Smejda,
Brand Manager, Schick Canada. “The Schick® Quattro for Women® TrimStyle™ allows
women to easily transform their look and ensure they are always feeling their
best. It is the accessory every woman needs to stay perfectly groomed.”
The Schick® Quattro for Women® TrimStyle™ combines the high-performance blades
of a Quattro for Women® razor — which is ideal for long-lasting smoothness
on your legs, underarms and bikini line — with a waterproof, battery-powered
trimmer, perfect for safely tidying up or styling your bikini area. With three
adjustable trimmer lengths, the Quattro for Women® TrimStyle™ allows you to
get as neat as you'd like or as bare as you dare. It made its debut in Canada
at LG Fashion Week and just like the designs on the runway, the new product
is available in Spring 2010. Schick® Quattro for Women® TrimStyle™ will be
available at drug, mass and grocery retailers across Canada starting in February
2010 for a suggested retail price of $11.99.
“Everyone’s doing it, for a wide range reasons: to feel confident, get intimate, express yourself or simply wear your favourite swim suit,” says Gold. “From the traditional look to patterns like stars and petals, the Schick® Quattro for Women® TrimStyle™ gives you the freedom to be — and express — yourself.”
About Schick
Schick, a division of Energizer Personal Care Canada, is a leading manufacturer
of high performance razors for men and women. Committed to the development
of shaving technology and innovation, Schick has launched some of the most
successful razors on the market including Xtreme3®, the first three-bladed
disposable that flexes and pivots, Intuition Plus®, the first razor that
lathers shaves and moisturizes in one step, and Quattro®, the first four-bladed
system and disposable razor for men and women. For more information visit
www.schick.ca. FREE YOUR SKIN™
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For further information, to book an interview with Sandy Gold, or to obtain high resolution images please contact:
Christine Newlands
Paradigm Public Relations
416.203.2223 ext. 226
cnewlands@paradigmpr.ca
Telus BRINGS the HTC hero™ TO CANADA
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The world’s first Android™-based phone based on HTC’s “Sense” experience is coming to Canada’s largest High Speed network.
Toronto, ON – TELUS and HTC Corporation, a global leader in mobile phone innovation and design, today introduced the HTC Hero™ featuring HTC Sense™, available in Canada only on Canada's largest 3G+ network. Already receiving accolades worldwide, including being named “Gadget of the Year” by T3 Magazine, a leading UK technology publication, the HTC Hero is designed to bring powerful, customization capabilities and a unique, eye-catching design to the Android platform.
“The HTC Hero is all about the personalization of user experience, something that more and more Canadians are looking for,” said David Neale, senior vice-president of Product and Services at TELUS. “TELUS’ focus on smartphone leadership means
that Canadians will have access to the most advanced wireless phones available, including iconic wireless devices like the HTC Hero, an excellent addition to our smartphone selection this Holiday season.
The HTC Hero is the first device to feature HTC Sense, a design framework focused on putting people at the center of the communications experience. Introduced earlier this year, HTC Sense was designed around the three fundamental principles of “Make it Mine,” “Stay Close,” and “Discover the Unexpected.” These principles represent HTC’s philosophy of focusing on how people live and how they stay connected with the people and information that matters most to them.
“Created with personalization at the heart of the design, the HTC Hero’s intuitive HTC Sense experience allows the phone to be fully customizable in a way that is unique to HTC,” said Francois Gravel, Managing Director for HTC in Canada. “The HTC Hero provides flexibility to incorporate the unique interests and preferences of people in a way that makes it an indispensable extension of their lifestyle. This seamless integration truly represents HTC’s brand promise of ‘quietly brilliant’”
Intuitive and Customizable
With seven customizable home screen panels and access to thousands of applications, widgets and games from the Android Market™, people can easily create an experience unique to them. The HTC Hero offers a wide range of Google™ mobile services including Google Search™, Google Maps™, Gmail™, and YouTube™. If seven panels aren’t enough to capture every aspect of a person’s life, the HTC Hero makes it possible to customize even more home screens. This feature, called “scenes”, enables the creation of customizable profiles that can be tailored to how life changes at different times of the day, or different days of the week.
Additionally, staying connected is made easier by how the HTC Hero puts people, not technology, at the center of the communication experience. It accomplishes this by gathering all interactions including email, SMS, voicemail, and social networking updates into individual contact cards, making a full communications history available with only one touch.
Hidden Power
The HTC Hero features a cutting-edge design that was created to fit comfortably in your hand while either accessing the capacitive touchscreen or while making a call. The device boasts a variety of features including a stunning 3.2-inch touchscreen, crisp 5 megapixel autofocus camera, 3.5mm stereo headset jack, MicroSD™ memory card slot, and fast 3G connectivity.
Additional Features
- Processor: Qualcomm® MSM7200A™, 528 MHz
- Memory: 512 MB ROM, 288 MB RAM
- Network: 850/1950 HSPA
- Dimensions: 112 x 56.2 x 14.35 mm (LxWxT)
- Weight: 135 grams with battery
Beginning November 5, the HTC Hero will be available to purchase only at TELUS for $99.99 with a 3-year service agreement.
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About HTC
HTC Corporation (HTC) is one of the fastest growing companies in the mobile phone industry. By putting people at the center of everything it does, HTC creates innovative smartphones that better serve the lives and needs of individuals. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.htc.com.
About TELUS
TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications company in Canada, with $9.7 billion of annual revenue and 11.8 million customer connections including 6.3 million wireless subscribers, 4.1 million wireline network access lines and 1.2 million Internet subscribers and more than 100,000 TELUS TV customers. Led since 2000 by President and CEO, Darren Entwistle, TELUS provides a wide range of communications products and services including data, Internet protocol (IP), voice, entertainment and video. In support of our philosophy to give where we live, TELUS, our team members and retirees have contributed $137 million to charitable and not-for-profit organizations and volunteered more than 2.6 million hours of service to local communities since 2000. Nine TELUS Community Boards across Canada lead our local philanthropic initiatives. For more information about TELUS, please visit telus.com.
HTC Hero, HTC Sense and the HTC quietly brilliant logo are the trademarks of HTC Corporation.
Android, Android Market, Google, Google Search, Google Maps, Gmail, and YouTube are trademarks of Google Inc.
For more information contact:
Christine Newlands
cnewlands@paradigmpr.ca
416.203.2223 ext. 22
Green your gift giving this holiday season
-TD Friends of the Environment Foundation launches e-gift donations to support local grassroots projects -
TORONTO (December 14, 2009) – Toss the tie. Forget the fruitcake. This year, the best holiday gifts are green. Make a difference in communities across Canada with the new TD Friends of the Environment Foundation (TD FEF) e-gift at www.tdfef.com/egift – a great choice for friends and family on your gift-giving list. This ‘green’ gift supports environment and wildlife projects in communities across Canada. Over the past 20 years, TD FEF has donated more than $49 million to fund over 18,000 grassroots initiatives across Canada.
“The animal lovers and nature enthusiasts on your holiday shopping list will appreciate a gift to TD FEF in their name, which will support grassroots environment and wildlife projects across the country,” says Mary Desjardins, Executive Director, TD Friends of the Environment Foundation. “This is the gift that truly keeps on giving when it comes to preserving Canada’s natural beauty and protecting the environment.”
TD FEF’s new e-gift feature was designed to meet the needs of Canadians who want to ‘give green’ during the holidays or for any occasion. A recent survey commissioned by TD FEF showed that 81% of Canadians say that they plan to carry out environmentally-friendly activities this holiday season. The e-gift supports this effort, giving Canadians the ability to donate to TD FEF by making online credit card donations on behalf of gift recipients. Donors can select one of several e-cards for their recipients and personalize their cards with a message about the donation.
The TD FEF survey also showed that Canadians’ green activities over the holiday season include using reusable bags for their holiday shopping (58%); reusing bows and gift bags (49%); using energy-saving LED lights for holiday decorating (38%) and adding local foods to holiday feasts (21%).
“These results show that Canadians are willing to up their game when it comes to keeping the environment top of mind during the holidays and beyond,” says Desjardins. “Giving the gift of TD FEF is another way to take that awareness to a higher level. Not to mention, it’s one present that Canadians won’t have to re-gift.”
About the TD Friends of the Environment Foundation Holiday Survey:
From November 24 to November 25, 2009, Angus Reid Public Opinion conducted
the TD Friends of the Environment Foundation Green Holiday Survey among 1,010
randomly selected Canadian adults who are Angus Reid Forum panelists.
About TD Friends of the Environment Foundation:
Since 1990, TD FEF has provided more than $49 million in funding to over 18,000
grassroots environment and wildlife projects across Canada. In 2009, TD
FEF provided more than $4 million in support of nearly 900 projects. Thousands
of donors give to TD FEF on a monthly basis and TD Bank Financial Group contributes
in excess of $1 million annually. TD also covers the management costs of
running TD FEF, which guarantees 100 per cent of every dollar donated goes
directly to funding environment and wildlife projects in the community where
the donation was made. For more information on how to donate and get involved
in your community, visit www.tdfef.com.
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For further information or to arrange an interview please contact:
Gregory Harrison
TD Bank Financial Group
416-308-8597
gregory.harrison@td.com
Carolyn Abbass / Karen McCullough
Paradigm Public Relations
416-203-2223
cabbass@paradigmpr.ca / kmccullough@paradigmpr.ca