Tracey Bochner, APR, President

Tracey brings more than 15 years of public relations agency experience to Paradigm. Her expertise is in brand marketing communications for financial services, food and beverage, sports, fashion and beauty, and consumer products clients. She also has extensive experience in issues and crisis management, corporate communications and community relations.

Tracey has worked with some of Canada’s top companies and brands including TD Bank Financial Group, Coca-Cola, Energizer Personal Care, Kellogg Canada, Jamieson Laboratories, Levi Strauss & Co. and Nike.

Tracey is a founding member and former Chair of the Canadian Public Relations Society (CPRS) Measurement Committee, the volunteer group responsible for creating the Media Relations Rating Points (MRP) system, which is now the Canadian standard for the measurement of editorial media coverage.

She is also the co-founder of On Your Bike!, a non-profit organization that collects, repairs and donates bicycles to disadvantaged children in the GTA.

Tracey has been recognized by public relations associations with several awards including the 2007 Canadian Public Relations Society’s Lamp of Service for her work on behalf of the CPRS Measurement Committee and the 2004 CPRS Toronto PR Professional of the Year.

About the Firm

Paradigm Public Relations is a Toronto-based, full-service public relations agency specializing in brand marketing communications, corporate communications and issues management. Our creative and experienced staff have developed award-winning campaigns for clients in a variety of sectors including financial services, food, consumer packaged goods, fashion, beauty and sports marketing. We pride ourselves on developing creative solutions, delivering results that exceed expectations and providing outstanding client service.