Expertise

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Brand Marketing Communications
Corporate Communications
Crisis/Issues Management
Media Relations Measurement

Financial services. Sports. Beauty products. Beer. Effective public relations for these different products and services relies on smart, strategic thinking, creativity and a focus on producing results that can be measured against bottom-line objectives. We deliver results by understanding a brand’s communications lifecycle and we have the PR expertise to make each stage a success:

  • warming up the market
  • launching the brand, product or service to the right target audience
  • generating awareness, interest and trial
  • maintaining the momentum
  • introducing line extensions or expanded services
  • repositionings and relaunches
  • and, yes, even recalls…

About the Firm

Paradigm Public Relations is a Toronto-based, full-service public relations agency specializing in brand marketing communications, corporate communications and issues management. Our creative and experienced staff have developed award-winning campaigns for clients in a variety of sectors including financial services, food, consumer packaged goods, fashion, beauty and sports marketing. We pride ourselves on developing creative solutions, delivering results that exceed expectations and providing outstanding client service.