2011

Paradigm Public Relations gets cooking with BSH Home Appliances

TORONTO, ON, February 10, 2011 – BSH Home Appliances has retained Paradigm Public Relations as its Canadian public relations agency.

BSH Home Appliances is a division of BSH Bosch and Siemens Home Appliance Group, the third largest appliance manufacturer in the world. Paradigm will be supporting the premium and luxury Bosch and Thermador brands with a communications plan designed to build interest among key industry influencers and target consumers.

“We were impressed with the Paradigm team’s analysis of the premium and luxury appliance sectors,” says Steve Preiner, Director of Marketing, BSH Home Appliances. "Their creative story ideas really won us over - they understood how to weave the product story into a piece that will catch an editor's attention.”

Paradigm will manage Canadian communications for the Bosch and Thermador brands which will include media relations, social media support, event planning, promotions and partnerships.

About BSH Home Appliances Corporation

Based in Huntington Beach, California, BSH Home Appliances Corporation, a subsidiary of Bosch und Siemens Hausgerate GmbH headquartered in Munich, Germany, is the world's third largest appliance manufacturer. BSH now encompasses more than 40 factories and 70 companies in 40 countries, with more than 35,000 employees and sales in excess of $9 billion. The comprehensive portfolio in Canada includes premium and luxury brands Bosch, Thermador and Gaggenau.

About Paradigm Public Relations

Paradigm Public Relations (www.paradigmpr.ca) specializes in brand marketing communications, promotions, corporate communications and media relations measurement. Its clients include HTC, Energizer Personal Care (Banana Boat, Hawaiian Tropic, Playtex Infant and Schick), Molson Coors, PokerStars.net, TD Bank Group and Timex. Paradigm Public Relations is currently ranked number 6 on the PROFIT HOT 50 list of emerging growth companies.

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For more information please contact Paradigm Public Relations 416-203-2223

What do Canadian men find more irritating, shopping or shaving?
Shopping, by a whisker.

Introducing the 14 Day Challenge: Schick® is asking Canadian men to ditch their current razor and try a Schick Hydro™ for two weeks

TORONTO, February 15, 2011 – Canadian men have a love-hate relationship with shopping.  Though men find shopping slightly more irritating than shaving (38% vs. 32%) overall they enjoy it, with 53% of Canadian men admitting they secretly love to shop, according to a recent poll by Schick Hydro™.

The survey also shows that price has the greatest impact on men’s purchase decisions, with 84% of Canadian men influenced by price.  The biggest irritant for male shoppers was buying something that doesn’t perform as advertised (51%) followed closely by paying more than they have to (48%).

“This won’t come as a complete shock, but when it comes to shopping men are pretty simple creatures.  We want to buy products that perform as advertised for a good price. That is why we created the 14 Day Challenge,” says Josh Gardner, Schick Brand Manager, Energizer Canada. “We are asking men to stop using their current razor for a Schick Hydro.  We are so sure they will fall in love with the Hydro that if they are not 100% satisfied with the Schick Hydro, we will give them their money back.” 

All men, including the 51% of men who are irritated when something doesn’t perform as advertised, are encouraged to visit www.facebook.com/SchickHydroCanada and sign up for the Schick Hydro 14 Day Challenge – because we guarantee our performance.  Participants are automatically entered in a draw to win one of 14 grand prize trips for two to Las Vegas or one of 14 Apple iPads.    

“Irritation can come in many forms from shaving to shopping.  Schick Hydro has helped reduce the first, now we are tackling the second -- shopping irritation – by guaranteeing satisfaction with the Schick Hydro14 Day Challenge,” says Gardner. 

Schick Hydro products are available for purchase at all major food, drug and mass retail outlets across Canada and are available in three-and five-blade models for a suggested retail price (SRP) of $8.99 (Schick Hydro™ 3) and $9.99 (Schick Hydro™ 5).  A pack of four Schick Hydro™ razor refill blades are available for a SRP of $8.99 (Schick Hydro™ 3) and $12.99 (Schick Hydro™ 5).

Schick Hydro™ shave gels are also available for a SRP of $3.99.  For more information, visit www.schickhydro.com or www.facebook.com/hydroexperience.

Survey Methodology
From January 25, to January 27, 2011, Angus Reid Public Opinion conducted an online survey among a randomly selected, representative sample of 1,057 Canadian men who are Angus Reid Forum panel members. Individuals were sampled according to Census data to be representative of the Canadian national adult male population. The full dataset has been statistically weighted according to the most current age, region (and in Quebec, language) Census data to ensure a sample representative of the entire adult population of
Canada.

About Energizer Personal Care
Energizer Personal Care, a leading manufacturer of razors around the world, is a division of Energizer Holdings, Inc. (NYSE: ENR), headquartered in St. Louis, Missouri. For more information on shaving and Schick® Hydro™, visit www.schickhydro.com.

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For more information please contact Paradigm Public Relations 416-203-2223

Paradigm keeps on ticking with Timex

TORONTO, April 7, 2011 – TIMEX, one of the world’s largest watch makers , has retained Paradigm Public Relations as its public relations agency for Canada.

“We were looking for an agency partner who combined strong consumer and fashion experience with a keen understanding of a multi-faceted brand like ours,” says Paul Sine, Vice President of Marketing, TIMEX Group Canada Inc. “Paradigm’s creativity and ability to deliver a range of services from event planning to media relations make them the right partner for us.”

Paradigm will provide communications support for TIMEX brand watches in its Style, Sport and Outdoor categories, as well as for Marc Ecko collection watches and Nautica collection watches. Activities will include media relations, event planning, promotions and partnerships.

About TIMEX Group:
TIMEX Group designs, manufactures and markets innovative timepieces and jewellery globally. Founded in 1854, TIMEX is part of TIMEX Group, a privately-held company with numerous brands and over 5,000 employees worldwide. It is one of the largest watch makers in the world. TIMEX Group Canada is headquartered in Markham, Ontario. For more information, please visit www.timex.ca or call 1-800-263-0981.

About Paradigm Public Relations
Paradigm Public Relations (www.paradigmpr.ca) specializes in brand marketing communications, promotions, corporate communications and media relations measurement. Its clients include HTC, Energizer Personal Care (Banana Boat, Hawaiian Tropic, Playtex Infant and Schick), Molson Coors, PokerStars.net, TD Bank Group and Timex. Paradigm Public Relations is currently ranked number 6 on the PROFIT HOT 50 list of emerging growth companies.

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For more information please contact Paradigm Public Relations 416-203-2223

Paradigm Public Relations has a play date
with MGA Entertainment Canada

TORONTO, May 24, 2011 – Work isn't supposed to be this much fun! MGA Entertainment Canada has retained Paradigm Public Relations as its Canadian public relations agency.

Paradigm will support a number of MGA product lines including Bratz®, Lalaloopsy® , Kachooz® and MOXIE Girlz® dolls along with the iconic Little Tikes® brand. Communications plans for the toys are designed to build interest among key industry influencers and target non-traditional media channels.

"Paradigm caught our attention by demonstrating their ability to connect with our core consumers through their great media relationships, results oriented approach and out of the toy box thinking," said Laura Wiese, Vice President, Marketing, MGA Entertainment Canada. "Their creative ideas and high energy are a great fit with the culture of MGA Entertainment and the fun personalities of our brands."

Communications activities include spring and fall national media relations campaigns, contesting, blogger outreach, event support and facilitating strategic partnerships.

About MGA Entertainment Inc.
MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including a wide assortment of dolls, games, sporting goods, preschool toys and outdoor climbers & swingsets . The MGA family includes award-winning brands such as Little Tikes®, Lalaloopsy™, Bratz®, Moxie Girlz™, BFC, Ink.™, Rescue Pets® and Zapf Creation®. The Company is continuing its tradition of creating imaginative doll brands for girls. For more information please visit: www.mgae.com, www.littletikes.com, www.lalaloopsy.com, www.bratz.com, www.moxiegirlz.com, www.moxieteenz.com, and www.bfcink.com.

About Paradigm Public Relations
Paradigm Public Relations (www.paradigmpr.ca) specializes in brand marketing communications, promotions, corporate communications and media relations measurement. Its clients include HTC, Energizer Personal Care (Banana Boat, Hawaiian Tropic, Playtex Infant and Schick), Molson Coors, PokerStars.net, TD Bank Group and Timex. Paradigm Public Relations is currently ranked number 6 on the PROFIT HOT 50 list of emerging growth companies.

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For more information please contact Paradigm Public Relations 416-203-2223

Read this article and find out. Tracey Bochner, President, Paradigm PR is featured in the Globe and Mail article “The best boss I ever had.”

HTC Flyer Soars Into The Source
HTC's seven inch tablet features HTC Scribe Technology,
HTC Sense for tablets and 720p video capture

Toronto, ON – August 16, 2011 – HTC today announced the upcoming release of the HTC Flyer™ tablet, a new Android powered 7-inch tablet that delivers the immersive HTC Sense™ experience allowing you to personalize your device to fit your lifestyle. The HTC Flyer features HTC Scribe Technology™ so it is compatible with an HTC Scribe™ digital pen , enabling you to draw pictures, get creative with photos, sign digital documents, highlight books, take notes that synch with recorded audio, and more.

"Canadians demand a lot from their mobile devices and the HTC Flyer rises to the challenge with fully immersive visuals, on-demand entertainment and the ability to seamlessly capture, create and share anything from memos to videos and family photos," said Rick Babington, executive director HTC Canada. "The portability and web browsing ability of the HTC Flyer, make it the perfect device to stow in your backpack or briefcase. With note taking and networking options, it's the perfect companion for a student in class or an executive in the boardroom - and when the work is done, the play begins with gaming and social media options."

The HTC Flyer features a 7-inch, LCD capacitive touch screen, 5-megapixel camera with auto focus and a 1.3 megapixel front-facing camera, allowing you to capture crisp, clear images when on the go or conduct a video conference with clients or classmates. The HTC Flyer also features the HTC Watch™ movie downloading service, allowing you to download movies over Wi-Fi® to watch any time on up to as many as five HTC Watch enabled devices on your account. Making the cinematic experience even richer, the HTC Flyer is equipped with dual speakers with SRS WOW™ HD surround sound.

The HTC Flyer also features:

• Platform: Android™ + HTC Sense
• Display: 7-inch 16.7 M-colour LCD capacitive touch screen with HTC Scribe compatibility
• Network: Wi-Fi b/g/n (2.4GHz)
• Processor: 1.5 GHz processor
• Memory: 16 GB eMMC, 1 GB RAM, microSD™ card* slot 16GB card included
• Battery: 4000 mAh
• Camera resolution: 5 MP main camera with autofocus, 1.3 MP front-facing camera, 720 video capture
• Bluetooth®: 3.0 +HS
• GPS: GPS / AGPS
• Sound: Dual speakers with SRS WOW™ HD surround sound
  *sold separately

The HTC Flyer tablet will be available in Canada from The Source. Customers can find it in store beginning August 16, 2011, for $499.99. The HTC Scribe™ pen accessory is sold separately and is only available online for $79.99. For more information, please visit www.thesource.ca.

About HTC
HTC Corp. (HTC) is one of the fastest-growing companies in the mobile phone industry. By putting people at the center of everything it does, HTC creates innovative devices that better serve the lives and needs of individuals. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.htc.com.

About The Source
Building on 40 years of excellence, The Source (www.thesource.ca) is one of Canada's largest retailers with approximately 700 locations nationwide. All stores offer a wide range of brand name consumer electronics including communications, computing and audio products. More than 70 per cent of Canadians live within five kilometres of stores operated or licensed by The Source.

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For more information please contact Paradigm Public Relations 416-203-2223

Paradigm PR marks 4^th anniversary with PROFIT HOT 50 ranking

TORONTO, ON, August 31, 2011 — For the second consecutive year, Paradigm Public Relations has the honour of being named to the PROFIT HOT 50.   The PROFIT HOT 50 is the definitive ranking of Canada’s top new growth companies.

Four-year old Paradigm Public Relations was ranked 28 on the 12th annual PROFIT HOT 50 ranking, reflecting the agency's 311% growth over the past two years.

A brand marketing communications agency based in Toronto, Paradigm has grown from two to 22 employees with a client roster that includes TD Bank Group, Energizer Personal Care, Molson Coors, HTC and PokerStars.net.  Paradigm was one of just seven marketing services companies to make the PROFIT HOT 50 list.

“The PROFIT HOT 50 exhibit all the traits that underpin business success,” says PROFIT editor Ian Portsmouth. “With good products, persistent and focused leaders and motivated teams, Canada’s Top New Growth Companies have achieved enviable growth rates despite a shaky economy.”

Published in the October issue of PROFIT magazine and online at PROFITguide.com, the PROFIT HOT 50 ranks young firms by two-year revenue growth.

About PROFIT Magazine:
PROFIT: Your Guide to Business Success is Canada’s preeminent publication dedicated to the management issues and opportunities facing small and mid-sized businesses. For 29 years, Canadian entrepreneurs and senior managers across a vast array of economic sectors have remained loyal to PROFIT because it’s a timely and reliable source of actionable information that helps them achieve business success and get the recognition they deserve for generating positive economic and social change. Visit PROFIT online at www.PROFITguide.com.

About Paradigm Public Relations:
Paradigm Public Relations (www.paradigmpr.ca) is a Toronto-based, full-service agency specializing in brand marketing communications, corporate communications, issues management and media relations measurement.  Its clients include BSH Home Appliances, Energizer Personal Care, HTC, Molson Coors, NBA Canada, PokerStars.net, Timex and TD Bank Group.

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For more information please contact Paradigm Public Relations 416-203-2223

TRUE BLUE CANADIANS: SURVEY FINDS CANUCK SINGLES AMONG MOST FAITHFUL
Zoosk survey of singles on monogamy and cheating looks at global gender differences; apart from a few surprises, men and women are remarkably similar around the world

September 29, 2011 (Toronto, ON) – How faithful are Canadians? Three-quarter of Canadian singles say they have never cheated in a monogamous relationship, ranking only behind the French (79%) and coming in neck-and-neck with the Brits (74%) and Americans (73%). According to a survey conducted by social dating network, Zoosk.ca on Monogamy and Cheating, the most prevalent cheaters are the Italians, with almost 40% saying they’ve cheated while in a relationship, followed by the Danes (34%).

While Zoosk’s Canadian singles claim to be among the most loyal partners in the world, their views on relationships are largely consistent with men and women from across the Atlantic according to the global survey, which asked over 14,000 singles from nine countries to weigh in on their past experiences and feelings about cheating and monogamy.

“While we did see some clear cultural distinctions, singles’ responses to the Zoosk Monogamy and Cheating Survey showed that, for the most part, people’s expectations in a relationship tend to be more gender-based than culturally based,” says Alex Mehr, co-founder and co-CEO of Zoosk. “For example, men across the board were more likely to prefer an open relationship to a monogamous one, and conversely women in all countries surveyed would have a harder time forgiving a cheating partner than men would. It’s very interesting to know that despite our cultural differences, we’re ultimately not that different in the world of dating.”

Here are some highlights on how Canadian men and women netted out against their global counterparts:

Monogamy has worldwide lockdown, but Italians pushing the envelope to “open”

Globally, monogamy is the ideal relationship for the majority of men and women in each country surveyed.  In Canada, 92% of respondents ranked monogamy as their ideal relationship, compared to 93% in the U.S., and 94% in Sweden and the U.K.  While most Italians still chose monogamy, they also were the largest group to opt for an open relationship (20%), followed by Germans (14%). On the gender front, Canadian men were three times more likely to prefer an open relationship (11%) than Canadian women (3%).

Great expectations: Canadian women care most about politicians’ moral conduct

Sixty percent of Canadian women said if a politician cheated on his or her spouse, it would influence their vote, followed by 57% of American women and 54% of Australian women. Canadian men weren’t as concerned about philandering politicians, with 40% saying it would influence their vote, compared to 50% of American men and 41% of British men. Overall, the countries that most strongly believed politicians’ personal lives were of no consequence were France (80%), Denmark (78%) and Italy (70%).

Tiger Woods in the collective doghouse

It’s almost unanimous. With the exception of the Italians and the French who awarded the top cheating spot to Silvio Berlusconi, Tiger Woods was ranked first in the “Cheaters Hall of Shame” amongst all men and women surveyed. For Canadian respondents, President Bill Clinton came in at number two, followed by Arnold Schwarzenegger.

To flirt or not to flirt, that is the question

In any country, whether by phone, text or email, women more than men say that flirting is a form of cheating. Almost 40% of Canadian women say flirting is cheating compared to 25% of men. Similarly, 39% of French women compared to 30% of French men and 37% of American women compared to 29% of American men say that flirting is cheating. Both German women (22%) and men (19%) are least likely to view flirting as cheating.

Who’s been digging for dirt? Not Canadian men

When asked if they would monitor their partner’s online and cell phone activity for signs of cheating – even if they didn’t suspect any wrong-doing – Canadian men were the least curious of the bunch, with 12% saying they would snoop, compared to 17% of German men, 19% of Danish men and 38% of Italian men. Women in all countries were more likely to monitor their partner’s activity, with Canadian women twice as likely as Canadian men to monitor (27%). More than 50% of Italian women would snoop for signs of cheating, while American women were least likely to invade their partner’s privacy (21%).

Forgive me, forgive me not

Forgiveness is a universal struggle for both men and women, but women are less likely to forgive their partners for cheating in all countries surveyed. In Canada, 23% of women said they could forgive their partner for cheating, compared to 33% of men. Swedish women were the least likely to forgive (16%) compared to 31% of Swedish men, while Germans were most forgiving all around with 25% of women and 38% of men saying they could forgive their partners for cheating.

About the Zoosk Monogamy and Cheating Survey

The Zoosk poll was conducted online in May 2011 and fielded 14,096 responses from singles around the world who use Zoosk. Respondents included 5,354 singles who live in the United States; 1,622 who reside in the UK; 1,350 from Canada; 1,296 from Italy; 1,027 from Germany; 1,144 from France; 1,000 from Denmark; 759 from Australia and 544 from Sweden.

About Zoosk

Zoosk is one of the world's largest social dating communities, with millions of singles from around the globe using the service each month. Zoosk provides a fun and social online dating experience that users can easily access from Zoosk's website, social networking applications, mobile services, and a downloadable desktop application. Zoosk is available in more than 25 languages and has subscribers in more than 70 countries. The service enables users to join, browse, and send a limited number of messages for free. Zoosk users can upgrade to a premium subscription for full access or purchase virtual currency to buy select features and virtual gifts. Founded in 2007 by Shayan Zadeh and Alex Mehr, the company is based in San Francisco and backed by Canaan Partners, Bessemer Venture Partners, and ATA Ventures.

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For more information please contact Paradigm Public Relations 416-203-2223

SINGLES, HERE’S THE TRICK-TO-MEET THIS HALLOWEEN:
DRESS UP
Zoosk survey of Canadian singles finds men prefer those in sexy costumes while women are attracted to funny costumes

October 26, 2011 (Toronto, ON) – While Halloween may not have the reputation as the most romantic holiday, two thirds of Canadian singles (66%) think it is a great time to meet new people according to a survey conducted by social dating network, Zoosk.com. Both men and women agree that they are more likely to be attracted to someone in costume than someone who is not dressed up. Not surprisingly, men prefer those in sexy costumes (71%), while most women appreciate a sense of humour and are attracted to funny costumes (51%).

“Halloween is an opportunity to let loose and let your eccentric side show,” says Alex Mehr, co-founder and co-CEO of Zoosk. “So whether it’s funny or sexy, Zoosk’s survey proves that you should make an effort for Halloween to attract that pretty pirate or groovy ghost and unmask the date that fits you!”

While the Zoosk survey suggests that costumes are the way to go if you’re hoping to meet other singles on Halloween, there is one caveat: your scary costume could scare off potential dates. Only 5% of men and 12% of women said they would be attracted to someone in a scary costume.

Below are some highlights from the Zoosk survey on how Canada’s single men and women view Halloween:

Costume selection divided by the sexes

The most popular costume theme for men was something funny (32%), whereas for women sexy costumes were the most popular (32%). Men were more likely than women to say they are not dressing up this year (42% versus 35%).

Consider going at it alone – coordinated costumes could be a game-killer

Forty-seven per cent of women consider a coordinated costume as a sure sign that someone is taken and would not bother approaching them. If someone catches their eye, men are more willing to feel out the situation; 53% saying they would “proceed with caution” and still approach the person.

Is Halloween a good night for a first date?

It may be known as a spooky night, but singles think it’s also a good night to spark a budding romance. Forty-four per cent of men and 42% of women said Halloween is definitely a good night for a first date – it’s always a fun night, so you are sure to have a good time.  An equal percentage of men and women (42% each) said it’s as good a night as any - what’s most important is the person you are with.

About the Zoosk Halloween Survey

Data based on responses from 522 Canadian singles, which was collected through an online poll at Zoosk.com October 2011.

About Zoosk

Zoosk is the social dating network with millions of singles from around the globe using the service each month. Zoosk provides a fun and social online dating experience that users can easily access from Zoosk's website, social networking applications, mobile services, and a downloadable desktop application. Zoosk is available in 25 languages and has subscribers in more than 70 countries. The service enables users to join, browse, and send a limited number of messages for free. Zoosk users can upgrade to a premium subscription for full access or purchase virtual currency to buy select features and virtual gifts. Founded in 2007 by Shayan Zadeh and Alex Mehr, the company is based in San Francisco and backed by Canaan Partners, Bessemer Venture Partners, and ATA Ventures.

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For more information please contact Paradigm Public Relations 416-203-2223

CÉLIBATAIRES, VOICI COMMENT FAIRE DE BELLES RENCONTRES À L’HALLOWEEN :
DÉGUISEZ-VOUS
Selon un sondage réalisé par Zoosk auprès de célibataires canadiens, les hommes préfèrent les personnes vêtues de costumes séduisants, alors que les femmes sont attirées par les déguisements comiques

Le 26 octobre 2011 (Toronto, Ontario) – Bien que l’Halloween ne soit pas reconnue comme la fête la plus romantique qui soit, les deux tiers des célibataires canadiens (66 %) y voient une excellente occasion de faire de nouvelles rencontres, si on en croit un sondage mené par le réseau social de rencontres Zoosk.com. Tant les hommes que les femmes se disent plus susceptibles d’être attirés par une personne qui s’est déguisée que par quelqu’un qui ne l’a pas fait. On ne s’étonnera pas que les hommes préfèrent les personnes vêtues de costumes séduisants (71 %), tandis que la plupart des femmes accordent de l’importance au sens de l’humour et sont attirées par les déguisements comiques (51 %).

« La Saint-Valentin n’a pas l’apanage du romantisme. C’est formidable de voir les célibataires canadiens se mettre dans l’ambiance de l’Halloween et être disposés à rencontrer de nouvelles personnes tout en s’amusant, déclare Alex Mehr, cofondateur et président-directeur général de Zoosk. Que vous vous trouviez dans un bar ou dans une réception privée, assurez-vous de vous costumer et de vous glisser dans la peau de votre personnage. Un costume époustouflant pourrait être exactement ce qu’il vous faut pour attirer les regards et démasquer votre âme sœur. »

Bien que le sondage de Zoosk donne à penser que les costumes constituent un bon moyen de rencontrer d’autres célibataires à l’Halloween, une mise en garde s’impose : un costume effrayant pourrait en faire fuir plusieurs. Seulement 5 % des hommes et 12 % des femmes ont indiqué qu’ils seraient attirés par une personne portant un costume effrayant.

Voici quelques points saillants du sondage de Zoosk sur la perception qu’ont les hommes et les femmes de l’Halloween :

Sélection des costumes selon le sexe

Les costumes masculins les plus populaires étaient des personnages comiques (32 %), alors que chez les femmes, on privilégiait les costumes aguichants (32 %). Les hommes étaient plus susceptibles que les femmes de déclarer qu’ils ne se déguiseraient pas cette année (42 % contre 35 %).

Faites bande à part : des costumes coordonnés peuvent nuire à votre cause

Pour 47 % des femmes, un costume coordonné montre sans équivoque qu’une personne est prise, et elles ne se donneront même pas la peine de l’aborder. Si quelqu’un attire leur regard, les hommes sont davantage portés à sonder le terrain; 53 % ont déclaré qu’ils « useraient de prudence » et aborderaient tout de même la personne.

Est-il approprié d’avoir un premier rendez-vous le soir de l’Halloween?
Le soir de l’Halloween a beau être reconnu pour son côté lugubre, les célibataires y voient également une bonne occasion de faire naître une idylle. Pour 44 % des hommes et 42 % des femmes, il est tout à fait approprié d’avoir un premier rendez-vous le soir de l’Halloween. C’est toujours une soirée amusante, on est donc certain d’avoir du bon temps. Une proportion égale d’hommes et de femmes (soit 42 %) ont affirmé que cette soirée valait bien les autres. Le plus important, c’est la personne qui nous accompagne.

À propos du sondage d’Halloween de Zoosk

Les données sont fondées sur les réponses recueillies auprès de 522 célibataires canadiens dans le cadre d’un sondage en ligne réalisé sur le site Zoosk.com en octobre 2011.

À propos de Zoosk

Zoosk est l’un des plus importants réseaux sociaux de rencontres au monde. Chaque mois, des millions de célibataires des quatre coins de la planète utilisent ses services. Zoosk offre une expérience amusante de socialisation et de rencontres en ligne accessible à partir de son site Web, d’applications de réseautage social, de services mobiles et d’une application bureautique à télécharger. Zoosk est offert dans 25 langues et compte des abonnés dans plus de 70 pays. Ce service permet aux utilisateurs de s’inscrire, de naviguer et d’envoyer un nombre illimité de messages gratuitement. Les utilisateurs de Zoosk peuvent passer à un abonnement de niveau supérieur pour un accès complet ou se procurer de la monnaie virtuelle pour acheter certaines fonctions et des cadeaux virtuels. Fondée en 2007 par Shayan Zadeh et Alex Mehr, l’entreprise est établie à San Francisco et est commanditée par Canaan Partners, Bessemer Venture Partners et ATA Ventures.

Pour en savoir plus ou pour obtenir une entrevue, veuillez communiquer avec : 416-203-2223

Canadian singles report many "Silent Nights": Relying too heavily on
mistletoe mojo to spark holiday romance?

December 13, 2011 (Toronto, ON) - The majority of Canadian singles say the holiday tune that best describes their current dating life is "Silent Night" because it's pretty quiet. The survey conducted by social dating network Zoosk.com found most will be flying solo to holiday functions this year - but that doesn't mean they won't be meeting someone under the mistletoe.  In fact, nearly three-quarters (71%) of Canadians say they love using mistletoe as an excuse to give someone a kiss.

While Canadians may like stealing a kiss under the mistletoe, they aren't hopeful that they'll meet someone special. The majority say they're more likely to meet someone online than at a holiday party (58%).

“The holiday season offers a lot of fun, pressure-free date ideas.  Anyone with dating on their holiday wish-list needs to keep an open mind, use as many dating tools as possible including online and yes, keep that mistletoe handy,” says Jane Barrett, International Marketing Director, Zoosk.com.
The Zoosk “Billboard” Holiday Charts:

The second most popular holiday tune that Canadians said described their current dating life was “All I want for Christmas is You” as 22% of Canadians admit to having their eye on someone special.

Zoosk rounds out the top five holiday tunes Canadians singles say describe their dating life with the following holiday classics:

1. Silent Night – My dating life is pretty quiet at the moment (59%)
2. All I Want for Christmas is You – I’ve got my eye on someone special (22%)
3. Joy to the World – I’m feeling good about my dating life! (11%)
4. God Rest Ye Merry Gentleman – I’ll be taking a break from dating this holiday season (6%)
5. Drummer Boy – I’ve got a steady boo right now (3%)

About the Zoosk Holiday Survey
Data based on responses from 555 Canadian singles, which was collected through an online poll at Zoosk.com in November and December 2011.

About Zoosk
Zoosk is the social dating network with millions of singles from around the globe using the service each month. Zoosk provides a fun and social online dating experience that users can easily access from Zoosk's website, social networking applications, mobile services, and a downloadable desktop application. Zoosk is available in 25 languages and has subscribers in more than 70 countries. The service enables users to join, browse, and send a limited number of messages for free. Zoosk users can upgrade to a premium subscription for full access or purchase virtual currency to buy select features and virtual gifts. Founded in 2007 by Shayan Zadeh and Alex Mehr, the company is based in San Francisco and backed by Canaan Partners, Bessemer Venture Partners, and ATA Ventures.

For further information or to book an interview, please contact:
Sinead Brown / Elizabeth McLeod
416-203-2223
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Les célibataires se fient-ils trop au gui pour trouver l’amour à Noël?

Toronto, le 13 décembre 2011 – Selon la majorité des célibataires au pays, Douce nuit est le chant de Noël qui décrit le mieux leur vie amoureuse, c’est-à-dire le calme plat. Un sondage mené par le réseau social de rencontres Zoosk.com révèle en effet que bon nombre de gens feront cavalier seul pendant les Fêtes cette année, ce qui ne veut pas dire qu’ils ne rencontreront pas quelqu’un sous le gui. En fait, presque trois-quarts (71 %) des Canadiens avouent utiliser le gui comme excuse pour embrasser quelqu’un. 

Si les gens aiment voler un baiser sous le gui, ils ne croient pas qu’ils y rencontreront l’âme sœur. La majorité jugent en effet qu’ils ont plus de chance de rencontrer quelqu’un en ligne que pendant une fête de Noël (58 % contre 42 %).

« La saison des Fêtes est le moment idéal pour les rendez-vous galants sans pression. Les célibataires qui souhaitent faire des rencontres pendant la saison de fêtes devrait garder un esprit ouvert et profiter des ressources comme les sites de rencontres en ligne et, bien sur, ce n’est pas une mauvaise idée de rester près du gui!», dit Jane Barrett, Directrice du marketing international, Zoosk.com.

Les grands succès des Fêtes de Zoosk

Le deuxième chant de Noël qui décrit le mieux leur situation actuelle est « All I Want for Christmas is You », 22 % des répondants avouant en pincer pour une personne en particulier.

Voici donc le palmarès des cinq chants de Noël qui décrivent le mieux la vie amoureuse des Canadiens :

1. Douce nuit – c’est la traversée du désert en ce moment (59 %)
2. All I Want for Christmas is You – j’ai l’œil sur une personne en particulier (22 %)
3. Joyeux joyeux Noël  – ma vie amoureuse me plaît (11 %)
4. La grève des sapins – je fais une pause pendant le temps des Fêtes (6 %)
5. L’enfant au tambour – je suis avec quelqu’un pour l’instant (3 %)

À propos du sondage de Fêtes de Zoosk
Les données sont fondées sur les réponses recueillies auprès de 555 célibataires canadiens dans le cadre d’un sondage en ligne réalisé sur le site Zoosk.com en novembre et décembre 2011.

À propos de Zoosk
Zoosk est un réseau social de rencontres. Chaque mois, des millions de célibataires des quatre coins de la planète utilisent ses services. Zoosk offre une expérience amusante de socialisation et de rencontres en ligne accessible à partir de son site Web, d’applications de réseautage social, de services mobiles et d’une application bureautique à télécharger. Zoosk est offert dans 25 langues et compte des abonnés dans plus de 70 pays. Ce service permet aux utilisateurs de s’inscrire, de naviguer et d’envoyer un nombre illimité de messages gratuitement. Les utilisateurs de Zoosk peuvent passer à un abonnement de niveau supérieur pour un accès complet ou se procurer de la monnaie virtuelle pour acheter certaines fonctions et des cadeaux virtuels. Fondée en 2007 par Shayan Zadeh et Alex Mehr, l’entreprise est établie à San Francisco et est commanditée par Canaan Partners, Bessemer Venture Partners et ATA Ventures.

Pour en savoir plus ou pour obtenir une entrevue, veuillez communiquer avec :
Laura Arlabosse-Stewart ou Kathleen Adams
416-203-2223
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