Michael has developed and managed large national programs for some of Canada’s leading brands, including Molson, HTC, PokerStars and Cadbury.With a focus on creative solutions, Michael has been recognized by public relations associations with several awards over the past 15 years including the 2010 CPRS Toronto PR Professional of the Year.
Michael is a member of the Humber College Public Relations Advisory Committee and a founding member of the CPRS Measurement Committee, the group responsible for developing the Media Relations Rating Points (MRP) system, a qualitative and quantitative system for the measurement of editorial media coverage, which is now the Canadian standard.