Paradigm Public Relations is a Toronto-based, full-service public relations agency specializing in brand marketing communications, corporate communications and issues management. Our creative and experienced staff have developed award-winning campaigns for clients in a variety of sectors including financial services, food, consumer packaged goods, fashion, beauty and sports marketing. We pride ourselves on developing creative solutions, delivering results that exceed expectations and providing outstanding client service.
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Tracey Bochner, APR, President
Tracey brings 15 years of public relations agency experience to Paradigm. With a focus on strategic planning and the development of creative campaigns that meet business objectives, Tracey’s expertise is in brand marketing communications for food and beverage, sports, fashion, beauty, consumer health and financial services clients. She also has extensive experience in issues and crisis management, corporate communications, corporate social responsibility (CSR) and community relations.
Michael Abbass, Senior Vice President, Partner
Michael has developed and managed large national programs for some of Canada’s leading brands, including Molson, HTC, PokerStars and Cadbury. With a focus on creative solutions, Michael has been recognized by public relations associations with several awards over the past 15 years including the 2010 CPRS Toronto PR Professional of the Year.